How to Get More Clients as a Massage Therapist
Local Events: You can easily offer to do chair massages at events that are local to you, particularly so, at those events that have a theme along the lines of health and wellness.
By doing this, and even if you decide to charge, you give people an opportunity to talk to you, to experience your work, and to become comfortable with you, all prior to them making an appointment with you.
You need to be prepared in order to make these events worthy of your time. Have your business cards and brochures to the ready. Prepare a drawing, but don’t simply focus on the winner – also send e-mails to everyone who enters and make them an offer of a few dollars off the normal price of your massage services. Make sure you include your website details.
Network with vendors and business owners at the event. By doing all of this, you are making the event work in your favor.
For more information about how to increase your business as a massage therapist, and about health and wellness-related courses, both online and offline, visit the
Massage CEU website.
Referrals:The best opportunity you will have to build your business is through referrals.
Whenever you get a referral, make sure that you give a word of thanks to the client that made the referral. That can really mean something to those that took the time to think about you and your business.
Social Media: If you know what you are doing, there’s no argument that through social media, you could be onto a goldmine. Social media is low cost and it’s an excellent format in which you can reach out to potential clients and to develop ongoing relationships with your current client base.
With Facebook, you can create a page. This page can be “liked” by your clients, and you can post information to the page on a regular basis with regards to your availability, any upcoming events, your promotions and special offers. You can add additional value to the services that you offer by curating content along the health and wellness theme and adding it to your Facebook page.
You certainly should avoid making every post into a hard sell. Instead, provide alternative content that could prove beneficial to your client base.
Through this method, you are carving stronger relationships that your clients will appreciate. Further, their friends will very likely see some of your posts, which in turn means you could build a larger client base simply by taking the time to post good and relevant content to your Facebook account.
If you do use Snapchat or Instagram, take care with your images. Do not be tempted to post any images that include your clients unless you have their express permission to do so. Further, don’t post any images that could be misconstrued as being sexually oriented.
You can add visuals to social media through inspirational images, massage memes and nature-related pictures.
Twitter is a further way in which you can add more value to your client-bonding relationships. You can do this by posting tidbits about health and wellness throughout each week.
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